Social media is a great way for people to interact with each other online. It is also a great place for businesses to establish themselves and connect with their customer base. There are so many social networks out there that it can become a little overwhelming for small businesses, especially since social media can have potential backlashes that hurt the reputation of the business. No need to worry though, as long as you keep these 4 tips in mind you will be well equipped to start your social media journey.
1. Draft up a plan before establishing yourself on social media
What is the best social media channel to promote my business? How long will it take to reach my target audience? What content should I post to my followers? These are the types of questions that any small business should be able to answer before setting up a social media campaign. There is a lot of noise on social media, and not having a clear plan can leave your small business lost in the crowd. Having a plan will set you up so that you have a clear path for reaching your targeted audience on social media.
2. Determine your target market and find out which social media platform they are using
There are many different social media platforms out there, for example there are platforms called Reddit, twitter, Facebook, and Stumbleupon. All of these social media platforms have different uses to them. It is important to find out which social media platform your target audience is active on. For example Reddit is a social media platform with many different groups that have topics ranging from many different industries. Reddit could be a good opportunity for your small business to start a social media campaign with, provided your target market is active on Reddit.
3. Make sure to interact and develop relationships
Social media is all about the interaction. As a small business on social media you must be actively having conversations with your customer base and answering their questions. More than that you need to develop relationships and come across as genuine. No one wants to have a conversation with an automated script, they want to have real connections and feel like their talking to a person like face to face conversations.
4. Respond to people in a timely fashion
On social media people will reach out to you. It is an opportunity to receive feedback for your business and learn more about the people that use your products and services. Generally people today are impatient especially when it comes to doing things online, that being said it is important for you to respond quickly so as not to lose the interest of people.