Expert Mortgage Canada: near-weekly organic leads from multi-city SEO
Targeting 36 keyphrases across multiple cities — supported by PPC and display — turned organic search into a steady source of mortgage leads.
The client
Expert Mortgage Canada is a mortgage brokerage serving borrowers in several Canadian cities.
The challenge
Mortgage keywords are some of the most expensive in paid search, and brokers compete with banks, aggregators and rate-comparison sites. The brokerage needed visibility in multiple cities and a lead source that didn’t depend entirely on paid clicks.
What we did
- Multi-city SEO across 36 keyphrases, with optimized pages for each priority city and mortgage product.
- PPC on high-intent searches to capture borrowers ready to talk — see Google Ads management.
- Display advertising to stay visible during long decision cycles.
- Lead tracking so organic and paid enquiries could be measured — see analytics & tracking.
The results
Organic search began delivering leads nearly every week, complementing the paid campaigns.
Want to build the same engine? Read our mortgage broker SEO guide or see our financial services marketing approach.
Snapshot
- ClientExpert Mortgage Canada
- IndustryMortgage brokerage
- MarketMultiple Canadian cities
- ServicesSEO, PPC, display
- Engagement2017–2018
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