More calls and quote requests for home service businesses
Roofers, movers, kitchen designers, builders, masons, painters and cleaners live and die by local search. We combine city-by-city SEO, Google Ads and landing pages that convert — and we have done it for GTA contractors for years.
Why contractors struggle to get consistent leads
Service areas, not one address
You work across many cities, but Google ranks you near your address unless your site and profiles prove otherwise.
Expensive, wasteful clicks
Broad keywords, DIY searchers and out-of-area traffic burn budget. Tight targeting and negative keywords fix that.
Seasonal swings
Roofing, moving and renovation demand rises and falls. Your marketing should scale up before the rush, not after.
Leads you can’t trace
Most jobs start with a phone call. Without call tracking, you can’t tell which channel booked the job.
Services for home service & construction companies
Local SEO for service areas
City and service pages, Google Business Profile optimization and reviews across every area you serve.
Local SEOGoogle Ads for contractors
Tightly targeted search campaigns with call tracking, negative keywords and seasonal budgets.
Google Ads managementLanding pages that convert
Fast quote-request pages with trust signals, project photos and click-to-call.
Web designContent that ranks
Project pages, cost guides and FAQs that answer what homeowners search before they call.
Content marketingTechnical SEO
Site speed, structure and indexing fixes so your best pages can rank.
SEO servicesCall & lead tracking
Know which keywords and campaigns produce booked jobs — not just clicks.
Analytics & trackingHome service results
Metal Roofing Solutions
#2 in Ajax, #3 in Oshawa, #3 in Pickering and #5 in Etobicoke — over a nine-year partnership.
Read the case studyMoving · Toronto19Major Move
Keyphrases on page one of Google from a one-year SEO program.
Read the case studyKitchens · GTA13/moInnovative Kitchen Design
Pages of SEO content published every month to build topical authority.
Content marketingWe have also worked with Chatsworth Fine Homes (custom builder — SEO, content and a new website), Prime Kitchens, Wilkens Contracting (masonry), Paint Squires (painting), Acadian Bin Rentals / Bookabin.ca (dumpster rentals) and Ultimate Perfection (cleaning).
How we grow a home service business
Map your service area
Prioritize the cities and services with the best mix of demand, job value and competition.
Build city & service pages
Create genuinely useful pages for each priority city and service — not copy-paste doorway pages.
Launch tight Google Ads
Call-focused campaigns with negatives, ad scheduling and budgets that follow the season.
Track every call
Call tracking and form conversions so you can see cost per booked job and double down on winners.
Home services marketing questions
How do I rank in cities where I don’t have an office?
With strong city and service pages, consistent citations, reviews that mention the areas you serve and Google Ads to cover gaps. Google won’t show your map pin everywhere, but organic pages can rank across your whole service area.
Should I use Google Ads or SEO?
Usually both. Google Ads fills your schedule this month; SEO lowers your cost per lead over time. Our Google Ads guide for home service businesses covers what to fix first.
What about Local Services Ads?
Where available for your trade and region, Local Services Ads can complement search campaigns. We evaluate them alongside your existing Google Ads and SEO.
Get a free lead-generation audit
We’ll review your rankings across your service area, your Google Ads and your tracking — and show you where the next jobs will come from.
