Metal Roofing Solutions: top-5 local rankings across the GTA
A nine-year partnership combining SEO, Google Ads and landing pages helped a metal roofing company rank among the top local results in the cities that matter most to its business.
The client
Metal Roofing Solutions is a metal roofing company serving homeowners across the Greater Toronto Area. Its customers are making a considered, high-ticket purchase — they research for weeks, compare installers and search city by city.
The challenge
To win those jobs, the company needed to appear prominently in several competitive markets at once — not just near its own address — and to turn paid clicks into quote requests rather than tire-kickers. Roofing keywords are competitive and expensive, so every visit had to count.
What we did
- City-focused SEO. Keyword research and optimized pages for priority cities and services, supported by ongoing on-page and technical improvements. Learn about our local SEO approach.
- Google Ads with dedicated landing pages. Search campaigns aimed at homeowners actively looking for metal roofing, sending traffic to landing pages built to convert visits into quote requests.
- Long-term optimization. From 2016 to 2025 we kept adjusting priorities as markets, competitors and Google’s results evolved.
The results
Metal Roofing Solutions reached #2 in Ajax, #3 in Oshawa, #3 in Pickering and #5 in Etobicoke for its local searches — top-five visibility in four separate markets — within a relationship that lasted nine years.
Running a contracting or home service business? See our home services marketing playbook and our guide to Google Ads for home service businesses.
Snapshot
- ClientMetal Roofing Solutions
- IndustryRoofing / home services
- MarketGreater Toronto Area
- ServicesSEO, Google Ads, landing pages
- Partnership2016–2025
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