A fast loading website gets more traffic from search engines
Have you ever landed on a website that was full of ads and images that took a long time to load. If you did you were probably frustrated and quickly left the site. Search engines like Google try to limit the users dissatisfaction with the websites they find on the search engines. One of the best indicators for determining a websites quality is the amount of time on average a user spends on the site. If your website is taking a long time to load it could result in a lot of people bouncing off your page within the 15-30 extra seconds it takes to load the homepage. A website’s homepage should be fully loaded within 10 seconds, any more and you risk users leaving in frustration.
We optimize the content of our clients websites, to ensure that their business websites are able to load fast for users across multiple web platforms. There are number of ways in which we do this, we will outline these tactics below:
Optimizing Image Sizes:
We get it, business websites want to have a lot of high definition pictures on their websites to show off their products and services. The thing is however that many of these images take up a huge amount of space on the website server. This causes the website to load a lot slower has it has to use up more data to host the large file size. Many people consider that a large file size is in an indicator of a high definition picture. Although this is normally the case there are still ways to minimize the file size of a picture, while also not losing the quality of the picture as well.
We like to use a little nifty application called Paint.Net. Paint.net allows the user to decrease the size of their images while retaining the best quality possible. That way we can re-upload images to a website that will look the same but load much faster. Lower image file sizes equals a faster website, and ultimately a more enjoyable user experience for your visitors.
Hosting Videos On Third Party Websites:
Business websites also love to use videos to show their products and services. Problem is video files are also large and can slow down a website significantly if it is hosted on the main site. The solution is to find an alternative thirdy party website to host your video. Sites like Youtube, Daily motion, and Vimeo allow users to upload videos for playback from their website. These sites also allow users to embed their videos into their website pages, so people can easily view videos on your website directly from these third party video hosts.Hosting your videos on third party websites frees up your bandwidth and allows your site to load faster because it does not have to use up as much resources.