Internet Marketing Mississauga
How to write really good Facebook Ad Headlines
If your business has a big budget to spend on advertising, then Facebook advertisements are a great way to reach a targeted audience. Facebook has made it easy for anyone with a credit card and a Facebook account to post ads on their site. The problem is very few people can create effective Facebook ad headlines. In this short post you will be shown how to write effective Facebook ad headlines.
The Facebook headline is highlighted in the image above. This is the proper way to set up a Facebook headline. Your Facebook headline needs to be structured as a compelling call to action. It is the boldest part of a Facebook ad and must scream out attention to the user. The main objective to writing a compelling headline is to get a user to click on your Facebook ad. If your ad is tweaked optimally it can reduce your overall ad campaign costs as well. This can be a great challenge because your headline title can only be 25 characters or less.
Let’s start the guide by looking at four strategies to write effective Facebook ad headlines, including some real examples found online.
The Steps to writing Good Facebook Ad Headlines
(1) Give direction/order
Studies repeatedly show that calls to action work best if you tell the user exactly what to do, or what they will be doing by clicking your ad. For this you want your headline to tell the user to click the ad and briefly explain what they will gain after completing the action.
The image above has good direction and has an exclamation mark on the end for emphasis. Verifying my business also implies that my business may currently be unverified, which increases the chances that I or other users may click that ad.
(2) Ask a question for your targeted audience
Asking a question is a great way to capture the attention of viewers, regain control of a conversation, and to get a marketing message noticed.
From a psychological perspective, our minds almost always respond to a question, even if not consciously or out loud. A good example is a Facebook ad headline is to ask a question with an obvious answer. With the Cineplex ad below we can see that they are using the sales strategy of asking a yes question. The reason is that the only logical response to this question is affirmative. Nobody is going to say “I would rather pay for my movies”.
(3) Tell people the benefits
The mistake made by many marketers in their Facebook ad headlines is focusing on product/service features instead of the benefits.
A feature is the function of the product or service, while a benefit is why the product or service will matter to the customers.
Facebook ad headlines that successfully state a benefit focus on what’s in it for the customers. Users will most likely click your Facebook ads if they see the value of the benefits they will be getting.
(4) Keep it simple and basic
Misleading and convoluted Facebook ad headlines discourage users from clicking ads. Few Facebook users are going to spend the time deciphering your ad to figure out what it really means.
The final step for writing good Facebook ad headlines is to keep your headline short and sweet.
Users should know what your ad is all about, just by having a first quick look at it.