Know exactly which marketing makes you money
If you can’t see which campaigns produce calls, leads and sales, you can’t improve them. We set up GA4, Google Tag Manager, Google Ads conversions and call tracking properly — then turn the data into reporting you will actually use.
Measurement you can trust
Clean data is the foundation of every good marketing decision — and of every automated bidding strategy.
GA4 setup & audit
Properties, events, key events, channel groupings and filters configured correctly.
Google Tag Manager
A clean, documented container so every tag fires once, in the right place.
Google Ads conversions
Primary and secondary conversions set up so automated bidding optimizes toward real leads.
Google Ads managementCall tracking
Track calls from ads, Google Business Profile and your website by source.
CRM & offline conversions
Connect leads to sales so campaigns can be judged on revenue, not form fills.
Dashboards & reporting
Simple dashboards that show cost per lead, conversion rates and trends at a glance.
Bad data leads to bad decisions
Duplicate conversions, untracked phone calls and forms that never reach analytics are common — and they quietly mislead both people and algorithms. Google Ads’ automated bidding learns from the conversions you feed it, so poor tracking means paying to optimize toward the wrong outcome.
Our GA4 and conversion tracking guide walks through the essentials.
Signs your tracking is broken
- Google Ads reports more conversions than you actually received leads.
- Phone calls aren’t tracked, even though most customers call.
- Lots of “unassigned” or “(not set)” traffic in GA4 reports.
- No one can say which keywords produce paying customers.
How we fix your measurement
Audit
Review GA4, Tag Manager, Google Ads conversions, forms and call flows.
Plan
Define the actions that matter — calls, leads, bookings and sales — and how to capture each one.
Implement & test
Configure tags and conversions, then test every form, button and call path.
Report
Build simple dashboards and review the numbers with you regularly.
Results we’ve delivered
Expert Mortgage Canada
Keyphrases across cities and near-weekly organic leads.
Read the case studyRoofing · GTA#2Metal Roofing Solutions
Top-5 local rankings in Ajax, Oshawa, Pickering and Etobicoke.
Read the case studyMed spa · CA & USCA → USLightTouch Med Spa
SEO, Google Ads, Maps and print across locations.
Read the storyFrequently asked questions
Do you work with Google Tag Manager?
Yes. We implement and clean up Tag Manager containers so tags are organized, documented and firing correctly.
Can you track phone calls?
Yes — calls from Google Ads, Google Business Profile and your website can be tracked by source and counted as conversions.
Can you connect leads to actual sales?
Often, yes. Depending on your CRM and process, we can import offline conversions so campaigns are measured on revenue, not just leads.
Is GA4 worth setting up properly?
Yes. It is free, it connects directly to Google Ads, and with the right configuration it answers the questions that matter: where customers come from and what they do.
Related services & reading
Get a free tracking audit
We’ll check GA4, Tag Manager, Google Ads conversions and call tracking — and show you what is missing or double-counted.
