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E-commerce & consumer brand marketing

Grow online revenue with search that compounds

Online stores, DTC brands and B2B suppliers need more than ads that stop working when the budget does. We pair SEO, link building and content with Google Ads so you own more of the search results for the products you sell — in Canada and the U.S.

E-commerce programs
2020–SEO, link building & Google Ads
NinjaStitch · Los Angeles
A+Amazon content, PPC & landing pages
NDX USA supplements
3PLSEO, Google Ads & content
ShipBots fulfilment
The challenge

What stalls online growth

Rising ad costs

When paid traffic is your only channel, every auction price increase squeezes your margin.

Thin product & category pages

Manufacturer descriptions and empty categories rarely rank. Unique, helpful copy does.

Not enough authority

Competitive product searches reward sites that earn quality links and mentions. Most stores never build them.

Blind spots in tracking

Without clean GA4 e-commerce and conversion data, you can’t see which channels drive profitable orders.

Experience

Online brands we’ve worked with

NinjaStitch (Los Angeles embroidery and DTF printing, 2020–present) — SEO, link building, blogs, Google Ads and B2B outreach to win new business customers. Read the NinjaStitch story.

NDX USA (Krill Oil DX supplements, 2021–2023) — landing pages, PPC keyword strategy, blogs and Amazon A+ content. Precisely Contacts — contact-lens e-commerce for Mountain Eye Care. ShipBots (e-commerce fulfilment / 3PL) — SEO, Google Ads and content. Apparel Promotion (promotional products), ASZ Tactical (holsters) and Ohms Gifts — SEO and content.

Food and retail too: Rabba Fine Foods and United Dairy & Grocers (website, analytics and SEO), plus B2B brands such as Hive Virtual Plant (Google Ads, SEO and blogs).

Natural Click has been a great influence on our online marketing initiatives. We’re very happy with their services and look forward to continue working together in the future.
Victor RabbaCEO, Rabba Fine Foods
Our playbook

How we grow an online store

Fix the foundation

Technical SEO, site structure, product and category templates — plus GA4 e-commerce tracking you can trust.

Win the categories

Optimize category and product pages around real search demand and buying intent.

Build authority

Earn relevant links and mentions through content, partnerships and outreach.

Scale profitable ads

Use Google Ads and paid social where margins support them, and let SEO lower blended acquisition cost.

FAQ

E-commerce marketing questions

Which platforms do you work with?

We work with the common platforms — WordPress/WooCommerce, Shopify and custom builds — and with marketplace content such as Amazon A+ pages.

Is link building still worth it for e-commerce?

Yes, when it is done properly: relevant sites, real editorial value and no link schemes. Our guide to link building that still works explains what we do and avoid.

How do SEO and Google Ads work together?

Search-term data from ads shows which keywords convert; SEO then targets those terms organically so you can reduce dependence on paid clicks. More in our e-commerce SEO and Google Ads guide.

Get a free e-commerce growth audit

We’ll review your SEO, authority, ads and tracking — and show you where profitable growth is hiding.